Three Articles about Marketing Segmentation
Article 1 ; Article 2 ; Article 3
Does Segmentation go too far? Why? Why not?
I believe that the segmentation is going too far, and create to many different niche market, which make the production of goods or services that must answer to the demande more harder to satisfy.
Staying in a more global way with the opportunity to target the bigger niche market would be the best way to answer the demand.
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