Case Study - Creating a new program: Acitve Ageing in Queensland

Question-1

This case study suggests the the sport industry could position itself on a niche which would be the sport for older population as competitive but also fitness wise.

Question-2

The target market is the older population in sport. Because the government want to keep them fit and healthy as possible. A fitter and healthy population means less expense in the medical industry.

Question-3

developping a strong communication and providing some discount for the equipment and also the membership to sign with a club.