* What is Psychographics?
It is the study of personality, values, attitudes, interests and lifestyles.
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* During the lecture, one slide was about the Experimental Nature of the Product, which service characterics are Perishability (describe the way in which service capacity cannot be stored for sale in the fuure), Heterogeneity (a society or a group that includes individuals of different ethnies, cultural backgrounds, sex or ages), Intangibility (describing the inability to assess the value gained from engaging in an activit using any tangible evidence) and Inseparability (a key qualit of services as distinct from goods).
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