Questions from Lecture Week.3

Define USP _ Unique Selling Proposition or Unique Selling Point.
* Each advertisement must make a proposition to the consumer;
* The proposition must be one the competition cannot or does not offer, it must be unique;
* The proposition must be strong enough to move the masses.

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Explain Random Stratified Survey _ It consist of homogeneous sub-groups that are considered to be distinct in important ways, a collection of these homogeneous sub-groups is referred to as strata.