- What was the result of the
railroad industry not defining its correctly?
The railroad industry missed to target their market properly plus the lack of managerial imaginativeness stop them of growing, because they was no more demand of the service.
- In Levitt's article, what did the oil industry continue to do and what was its consequence?
The oil industry keep innovating in some new type of fuel but also invest in the other type of market like the gas industry which becomes a safety for the company to "stay alive" and keep moving foward by making money and staying update with the evolution.
- List the reasons Levitt gives for the demise of myopic industries over time. What other examples can you suggest, of industries/corporations failing to adapt new ways to meet old needs?
Lack of imagination/innovation, Mass production, R&D taking a too important part of the company
- What lessons does the article give about SPORT?
Sport is an industry like the other, the question that need to be repeatly ask is how to keep it a the top? Innovation, Communication, How to make money from it?
Marketing and the need to answer to the demand of the consummer is important to keep it alive.
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