Sunday, 22 September 2013

Case Study - The impact and consumption of the Australian Tennis Open

Question_1

In our society people need to find theirself in some new age heros, and especially in sport. the sport industry is booming, it can be practicing it or following it as a fan. Peoples are ready to travel to watch and follow some big meeting or just they favorite team or athlete, therefore the sport tourism industry in getting bigger too.

Question_2

Suddent increase of the tourism and population in the area. It's a suddent economic peak that will not last in time but repeat yearly.

Question_3

The motivations are different, you atten the Australian Open and you participate the Gold Coast Marathon. A person will want to go and watch a game of tennis at the Open because he knows that it must be a quality game and also because there is a difference between watching it on TV and be in the arena. the person who want to run the Marathon will have the motivation of achieving a personal goal even if international runner are attending the event.

Question_4

When there is a new product or event on the market the human curiosity will push the consummer to try this new experience. So the balance on the market before it will have to be change and find their position.

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